PREMIUM PRICING SECRET:
Your competition isn't more talented
They've simply mastered the client experience that justifies premium pricing.
This scorecard reveals where your client experience falls short in all five critical phases: from the decisive Instant Impression that determines if prospects even consider you, through the emotional journey of Exploration, Purchase, Celebration, and Loyalty that justifies charging 2-3X what your competitors charge for essentially the same outcome.
PREMIUM PRICING SECRET:
Your competition isn't more talented
They've simply mastered the client experience that justifies premium pricing.
This scorecard reveals where your client experience falls short in all five critical phases: from the decisive Instant Impression that determines if prospects even consider you, through the emotional journey of Exploration, Purchase, Celebration, and Loyalty that justifies charging 2-3X what your competitors charge for essentially the same outcome.
You’ll be scored against the following key areas:
Instant Impression Experience
This is all about what happens in the first few minutes when someone finds your business.
Explore & Delight Experience
This is when people are looking around to see if they want to buy from you.
Memorable Purchase Experience
This is about how it feels when someone decides to buy from you, over your competitors
After-Sale Celebration Experience
This happens right after someone buys from you. Do you make them feel special?
Ongoing Loyalty Experience
This is about how you treat people who have already bought from you, in the years to come.
Business Owners Who Faced The Truth (And Raised Their Rates)
This was the wake-up call I desperately needed. It gave me some really great insights on my client experience. I am already thinking of things that I need to implement so I can position my business as the premium option in my market.
Harmonie Becket
CEO, Lewis & Co
This scorecard gave me some hard truths I needed to hear. It identified specific experience touch points where I was losing potential clients without even realising it. The report explained why I was missing out on the premium projects I had been bidding for.
Carlos Sanchez
CEO, Elevate Design Studio
Insights from the Diamond Guy
Winner of the best customer experience award in the My Business awards 2020.
Karl Schwantes is the go-to expert for remarkable customer experiences. As the winner of the Best Customer Experience Award in the My Business Awards 2020, Karl has empowered countless business owners to uncover hidden gaps, craft unforgettable touch points, and confidently raise their rates. With more than 1390 x 5 Star Google Reviews for Xennox Diamonds, Karl understands the key ingredients to a phenomenal client experience.
Drawing on his unique background in both the luxury diamond industry and business coaching, Karl brings a rare blend of precision, storytelling, and customer psychology to every client interaction. His signature frameworks make it simple for business owners to diagnose experience blind spots and turn "good enough" service into extraordinary, loyalty-building moments.
If you’re ready to stand out, command premium pricing, and create raving fans, Karl’s insights will show you how.
👉 Discover your Client Experience Score and start your journey to premium pricing today.
